Interview Notes:
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Interview #1:
- Name of Person: David Theby
- Title: Director of Marketing and Promotions
- Organization / Company: Bowling Green State University, Department of Intercollegiate Athletics
- E-Mail or Phone Number: [email protected] or 419-372-7093
David Theby is the Director of Marketing and Promotions at Bowling Green State University. At BGSU, David oversees the marketing and promotions for all 18 intercollegiate sports teams. These duties include creating game scripts, creating advertisements for on campus and community promotions, and managing the student work force. David also manages the department’s marketing budget, which is used to drive student and fan attendance by purchasing various give-away, prizes, and advertisements. David enjoys working with student interns and helping to provide a family friendly atmosphere for the Bowling Green community. One of the toughest parts of David’s job is that he often works long hours and weekends. An average work week during the academic year can last 50-70 hours a week. BGSU requires that all athletic department members be dressed in business casual attire at a minimum; however, suits may be required for special events and meetings. David has a Bachelor’s Degree in Marketing with a Minor in Communication, and a Master’s Degree in Sport Leadership.
On average, a Director of Marketing and Promotions makes around $40,000- $52,000 a year with added benefits such as healthcare, dental care, retirement plans, and paid vacation. Due to the high stress and time commitment towards the job, turnover for marketing and promotion directors are fairly high. An assistant director usually stays at this position for 1-3 years, while the head director usually changes jobs around five years after accepting the job. This range varies depending on the position you have and the school. Advancing within a school can sometimes be tough as the competition is so great. David recommended that anyone who wants to take a marketing role be willing to change schools often to work their way up to the top. Moving is part of the job, but having a loved one that understands what your job entails is key to maintain relationships with your family and friends.
To end this interview, David left me with some advice to share. The first item he mentioned was that dependability is the most important trait a student can possess. Additionally, being able to listen and take advice from others will also help you get somewhere in life. Passion to your job helps you to stay and show to your employer that you care about what you are doing. Far too often students don’t want to put in the grunt work to get to their goal. They want to start at the top, and in reality in sports marketing, everyone starts from the bottom and has to really work their way up. Stick with it, push through the bad jobs, eventually you will find that dream job.
Interview #2:
Bryan Gerber
Manager of Business Development
Phone: 419-372-4008
Email: [email protected]
Year Started at BGSU: 2015
Bryan Gerber is the Manager of Business Development for Learfield Sports at Bowling Green State University. Bryan is in charge of maintaining and improving upon current sponsor relationships, while generating new business partnerships as well. Bryan enjoys building relationships with his business partners and strives to meet the sales goals both he and his partners set. On average, a Manager of Business Development can expect to work on average 40-60 hours a week depending on the time of the season. Bryan holds a Bachelor’s and Master’s Degree in Sport Administration.
Industry wise, Managers of Business Development have such a wide range of salary’s that a set range can’t really be determined. Bryan stated that your pay is dependent upon your education level, the school you work for, and your sales. Additionally, turnover is fairly high as many employees often move onto higher paying jobs at different universities after establishing themselves as a salesman at their current job. There is definitely plenty of room for advancement, but sometimes that may require changing schools.
To end this interview, Bryan said that aspiring students need to obtain experience with cold calling and sales to help them land a job as a salesman. Finding prospects in the industry is key to success in making it as a salesman. Additionally, time management and organization are key to being successful because you have to control several accounts at once and make sure each organizations goals are being met.
Bryan Gerber
Manager of Business Development
Phone: 419-372-4008
Email: [email protected]
Year Started at BGSU: 2015
Bryan Gerber is the Manager of Business Development for Learfield Sports at Bowling Green State University. Bryan is in charge of maintaining and improving upon current sponsor relationships, while generating new business partnerships as well. Bryan enjoys building relationships with his business partners and strives to meet the sales goals both he and his partners set. On average, a Manager of Business Development can expect to work on average 40-60 hours a week depending on the time of the season. Bryan holds a Bachelor’s and Master’s Degree in Sport Administration.
Industry wise, Managers of Business Development have such a wide range of salary’s that a set range can’t really be determined. Bryan stated that your pay is dependent upon your education level, the school you work for, and your sales. Additionally, turnover is fairly high as many employees often move onto higher paying jobs at different universities after establishing themselves as a salesman at their current job. There is definitely plenty of room for advancement, but sometimes that may require changing schools.
To end this interview, Bryan said that aspiring students need to obtain experience with cold calling and sales to help them land a job as a salesman. Finding prospects in the industry is key to success in making it as a salesman. Additionally, time management and organization are key to being successful because you have to control several accounts at once and make sure each organizations goals are being met.
Interview #3:
Jason Allen
Indiana Tech Head Coach- Women's Lacrosse
Woodmore High School Head Coach- Women's Soccer
Phone: 260-422-5561 x2425
Email: [email protected]
Year Started at Indiana Tech: 2015
Year Started at Woodmore: 2013
Jason Allen is the Head Women’s Lacrosse Coach at Indiana Tech University in Fort Wayne, Indiana. In addition to coaching college athletics, Jason also coaches at Woodmore High School and is the Women’s Soccer Coach there. Jason’s primary responsibilities include: creating a daily practice schedule, budgeting for each season, field maintenance, and purchasing gear. Jason enjoys helping his athletes succeed in sports and plan ahead for their future. On average, Jason works 35-40 hours a week at Indiana Tech as a full-time employee, and 6-10 hours a week at Woodmore during the fall. Jason has a Bachelor’s of Education and is currently working on his Master’s in Organizational Leadership at Indiana Tech. Jason has been coaching soccer since he was 18 years old and holds numerous national soccer licenses.
On average, a Head Lacrosse Coach at Indiana Tech makes around $35,000 a year. He is the fourth Head Coach at the university since the program was started in 2010. There is opportunity for pay advancement as a coach with the completion of a master’s degree. As far as Woodmore goes, Jason is paid $3,500 with potential raises based on performance, conference championships, and completion of coaching certifications. Jason is the sixth high school coach Woodmore has seen since the soccer program was started in 1999. Jason enjoys coaching both teams, but it is a time commitment that requires missing some family events occasionally.
To end this interview, Jason left me with some advice. The first was to never stop believing in yourself, because you control your own destiny. Sometimes you have to take the non-paying volunteer positions, even the bad ones no one wants, to gain the experience needed to be successful. Additionally, Jason added that the road to success can be a drag at first, but it will get smoother as the adventure continues. You have to be able to leave certain jobs you love to take other, better paying jobs. Leaving the athletes you coach is always the hardest part because they become your second family, but you always have to give yourself a chance to get better even if it means leaving a great group of people.
Jason Allen
Indiana Tech Head Coach- Women's Lacrosse
Woodmore High School Head Coach- Women's Soccer
Phone: 260-422-5561 x2425
Email: [email protected]
Year Started at Indiana Tech: 2015
Year Started at Woodmore: 2013
Jason Allen is the Head Women’s Lacrosse Coach at Indiana Tech University in Fort Wayne, Indiana. In addition to coaching college athletics, Jason also coaches at Woodmore High School and is the Women’s Soccer Coach there. Jason’s primary responsibilities include: creating a daily practice schedule, budgeting for each season, field maintenance, and purchasing gear. Jason enjoys helping his athletes succeed in sports and plan ahead for their future. On average, Jason works 35-40 hours a week at Indiana Tech as a full-time employee, and 6-10 hours a week at Woodmore during the fall. Jason has a Bachelor’s of Education and is currently working on his Master’s in Organizational Leadership at Indiana Tech. Jason has been coaching soccer since he was 18 years old and holds numerous national soccer licenses.
On average, a Head Lacrosse Coach at Indiana Tech makes around $35,000 a year. He is the fourth Head Coach at the university since the program was started in 2010. There is opportunity for pay advancement as a coach with the completion of a master’s degree. As far as Woodmore goes, Jason is paid $3,500 with potential raises based on performance, conference championships, and completion of coaching certifications. Jason is the sixth high school coach Woodmore has seen since the soccer program was started in 1999. Jason enjoys coaching both teams, but it is a time commitment that requires missing some family events occasionally.
To end this interview, Jason left me with some advice. The first was to never stop believing in yourself, because you control your own destiny. Sometimes you have to take the non-paying volunteer positions, even the bad ones no one wants, to gain the experience needed to be successful. Additionally, Jason added that the road to success can be a drag at first, but it will get smoother as the adventure continues. You have to be able to leave certain jobs you love to take other, better paying jobs. Leaving the athletes you coach is always the hardest part because they become your second family, but you always have to give yourself a chance to get better even if it means leaving a great group of people.