Today, Kellan and I revised the entire 2016 Internship contract and implemented the Screech Team contract into the Internship Contract. This was a lengthy task as we took the documents from 16 pages down to 9 pages of useful information. We also made some revisions to both the Game-Day Operation Checklist and the Advertising Checklists. I sent all three documents back to David for re-approval. After lunch, I did a second revision on the Volleyball and Men’s Basketball Marketing Plans and brainstormed ideas on how to improve community outreach for the two teams.
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Today I worked on creating a list of local businesses to potentially request to have them post team schedules inside. This list consisted of restaurants, hotels, fast food chains, and family owned businesses. Following this, I headed off to lunch with David and we discussed the current issues in sports and how a public university has different by-laws to follow then a private university. This conversation lasted well over an hour and taught me a lot about Title IX Compliance and how to abide by NCAA by-laws.
Today I continued working on the Men’s Basketball Marketing Plan and sent the document off to David for review. Kellan and I then began revising the Screech Team and BGSU Internship Contract for the 2016-2017 school year. We discussed ideas such as how to shorten the 16 page documents and what was important, what was repetitive, and what was useless. After brainstorming for nearly an hour, and spending another hour highlighting overlaps, we determined that creating one document was the best option. We started figuring out how to re-work the document so it was easy to read and still made a point to treat this as a professional workplace.
Today I continued working on gathering contact information for local school/churches and sent the updated document off to David to send to coaches and the ticketing office. We also discussed the budget constraints BGSU has when it comes to spending money on promotional items. BGSU has an overall budget of $38,000 to spend for all sports. These funds are allocated based upon season, sport, and previous attendance results from prior years. Football receives the most money to have spent on promotional items, however, they only receive $8,000 to use across the entire season to attempt to sellout the stadium at every home game. It became very clear to me just how difficult Theby's job was, given the small budget he has to work with. After our discussion ended, I started working on the Men’s Basketball Marketing Plan and researching new promotional ideas for basketball games.
Today I continued researching contact information for surrounding towns and cities within a 30 minute radius from Bowling Green. Around noon, I took a short break from my project to help David and Kellan set-up for the Falcon Five Miler event. We helped the Track and Field coaches move water and snacks out to the track for the event as well as moving cones to mark the gate entrance. After a short lunch break, I helped Bryan Gerber move the T-Shirt Cannon back to the Football stadium to put it into storage for the summer. We discussed details on how Bryan got started in the sports industry and what I wanted to gain from my experience at BGSU. After talking with Bryan, I realized that I didn’t want to work in ticketing as they spend the vast majority of their time behind a desk. After we got back to the office, I reviewed the Screech Team and Intern Contracts and began brainstorming ideas to change for the upcoming school year.
Today, David showed me how to run Photoshop and asked that I create Parking vouchers for free parking at Football Games. Upon completing this task, I began creating an excel document for the surrounding area to be used for contacting specific entities about being a host organization for a game. This file included information pertaining to churches, youth leagues, and schools in the area. This then became my project for the week as we quickly realized just how many towns needed to be included into the document. I used Google Maps to assist my efforts in finding the correct locations of all these facilities.
David was out of the office for the majority of the day, so I was left in charge of the interns. I corrected the Volleyball Marketing Plan that David reviewed yesterday and helped another intern work on correcting the Men’s Soccer Plan. Together, we also made changes to the new Marketing and Advertising Checklists, creating two separate documents to alleviate any confusion on what was a marketing point of emphasis and what was an advertising duty. I then sent these new documents off to David to get his feedback and to make any final changes before we adopted them for the fall sports season.
At the office today, we spent much of the morning viewing the Press Conference introducing the newest Athletic Director at BGSU, Bob Moosbrugger. In the afternoon, I continued to update and revise the Volleyball Marketing Plan and implementing a potential Promotional Calendar for them as well. I sent both documents to David before I left for him to review them and add in any new information that he forgot to include in the initial documents. Today, we came into the office and started cleaning out all the junk that was left behind when the previous Assistant Director left. This included throwing away outdated promotional items, expired drinks, and broken materials that were thrown into the corner of the office. At around 10, the other summer interns arrived and we introduced ourselves, explained what we wanted to gain from this experience, and were all assigned a specific sport to focus on for creating our Marketing Plans. After the meeting, I finalized the Men’s Basketball Attendance numbers for all the home games for last year and set those off the David for review. I then started working on attendance numbers for Gymnastics and Women’s Basketball. I shared these figures with the other interns so they could update the specific teams documents to show the correct information. Finally, David gave me last year’s Promotions and Advertising Checklists to update and improve to correlate with every sport on campus.
Today was another slow day at the office. The Coach’s Caravan bus arrived back onto campus, so David requested that I come and help him unload the remaining promotional gear off the bus. Around noon, I started gathering promotional gear from the storage closet for give-a-ways during the baseball game. This included t-shirts, Coke bags, free drinks, and coupons for a free Frosty Wendy’s. I also helped David organize a raffle for the Friends of Jaclyn Foundation, which is a Pediatric Cancer Foundation that BGSU has partnered with to help families with loved ones battling brain cancer. At one-thirty we headed over to the baseball field and set-up the marketing table for the game. After we finished setting everything up for the game, I headed home for the weekend. Today was a slow day at the office as everyone in the building was away on the Coach's Caravan trip. David asked me to start working on the Women's Soccer Promotional Schedule for the upcoming season and to look at similar schools to compare promotional thoughts with. I emailed him my thoughts and ideas and began to create and excel file with descriptions of each promotion. At about 1:30 I headed over to Stellar Field where I met Kellan Godfrey, another intern who works in the Sports Marketing Department. We set up a Marketing Table at the baseball game and helped the guys in the booth set-up for the game. We then watched the baseball game and issued gear and prizes to the winners of the in-game promotional activities. Bowling Green ended up losing the game 9-5. Today was a short and quick day at the office. I continued working on the scripts for the baseball games for the week. David and I then headed over to the Stroh Center to gather drinks to pack for the Coach's Caravan trip. We iced everything down, packed up the bus with the promotional items, and helped to load the bus. Everyone took off for the trip and I headed home.
Today, David brought me into the office and taught me about the National Association of Collegiate Marketing Administrators (NACMA) and the National Association of Collegiate Directors of Athletics (NACDA ). These organizations provide a comprehensive list of the creative documents that members of these organizations use to collaborate with other universities to help improve the productivity and implementation process that other universities utilize. Additionally, David asked me to complete the Softball scripts for the Doubleheader against Ohio University and to start working on the Baseball scripts for the upcoming home series against Kent State and Youngstown State. Once I was done making changes to the scripts, I helped him to organize the office and gather additional promotional gear for their Coach's Caravan trip and to fold t-shirts for the softball game to throw out to fans. At about 1PM, we headed over to Meserve Field to start setting up for the softball games. We discussed the logistics of working the softball game, helping to set-up the speakers and scoreboards for the athletic department in the process. BG ended up losing both games to the Bobcats. Today was a relatively slow day at the office. I started working on the Volleyball Promotional Calendar for the fall season and looked at other universities promotional activities. The main goal of this was to focus on what promotions help to draw a larger crowd and how they were able to market to their fan base. I also located and utilized resources on how to actively plan a promotional calendar to help bring new and innovative promotions to BGSU. After I finished these activities, David and I went into the Storage Closest to pull items and towels out to give away for the Coach's Caravan trip across four cities (Indianapolis, Dayton, Columbus, and Cleveland).
Today at the office I met my boss, David Theby, the Marketing and Promotions Director at Bowling Green State University. David showed me around campus, talked about the different facilities we may be working in and showed me the behind-the-scenes views of the facilities and press boxes. After lunch, I began working on the softball scripts for the upcoming series against the Ohio Bobcats (May 6-7) and made copies to hand to the PA announcers. I also gathered materials for the weekend promotions and handouts for the games. Additionally, I started to work on the 2016 Men's Soccer Promotional Calendar by looking at how comparable universities were able to draw large crowds to their games through marketing and promotions. I then created a list of new promotions to implement at the university. |
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